Search has changed. Customers still use Google, but they also ask ChatGPT for recommendations, read Google AI Overviews before clicking anything, and trust Perplexity to summarize their options. That shift created two new acronyms alongside SEO: AEO and GEO.
If you're wondering whether you need all three, you're not alone. At ... Read More
Archive: October, 2026
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Your next customer may never type your industry into Google. They may ask ChatGPT, "Who's the best plumber near me?" or tell Perplexity, "Compare marketing agencies in Phoenix. When an AI platform recommends a business, that recommendation can influence which companies a potential customer considers.
This shift has a name: Answer ... Read More
